Restoring Faith in Your Freelance Writing Business
by Melissa Brewer
With all of the talk about "consumer confidence" and people around
the US returning to "faith" in these troubled times, it's easy to
feel, as a writer, insignificant -- and "unneeded." It's even easier
easy to feel uninspired on the topics you normally write about. How
can a contruction writer write about forklifts in a time like this?
How can a content writer continue to write when everyone is
saying "The web is dead?"
My favorite creative writing teacher once told me that as a freelance
writer, "You sleep with your words during the day, and make love to
them when you return home." (Ok, I can't remember the exact phrase --
but she said something like that -- and I'm sure you "get" it!)
Writers have a relationship with the words they craft, and they have
a relationship with their finished product. Think of your
relationship with writing as a long-term marraige. Complex and
wonderful, your career will go through different stages. After years
of up's and down's, and the current ecomony, how do you put the spark
back in your relationship? (Writers can't divorce their writing --
only their work. It would be a painful, empty life without it!)
If you feel discouraged, uninspired, or out of love with your craft,
and are looking to restore the spark in your relationship with
writing, here are some tips that can make the difference!
Restoring Faith in Your Skills
The freelance market is "fiercly competitive" right now. That's the
talk of the moment that is sending some writers back to full-time
jobs. It may be the truth -- but competition doesn't mean that you
can't get work. It means that you must learn to market your work
effectively and assess your skills and expertise.
So what is your passion? Find a niche that you can fill. Everyone has
an issue that they are passionate about or a field they have worked
extensively in. Web Monkey has a timeless article on finding --and
defining -- your niche as a web freelancer.
hotwired.lycos.com.
Read around. Find the publications on the topic you've chosen. Query
them even if they have no openings -- inject your passion into your
query letter and they may contact you when they have more openings.
Or, even better, find some competiting publications that carry
articles you have expertise in. Read the articles. With your
experience, you can find a new spin on temely topics -- don't be
afriad to "steal" ideas (and, no, of course not words or content!) or
improve on them -- with your own unique experience and research.
Pitch your ideas to a competing website or publication.
Seek out stories of inspiration and inspirational people and get them
down on paper. Inspirational articles are hot right now and writing
about inspiration on these topics can be both uplifting and lucrative.
Last but not least, go to www.yahoogroups.com and join an online
critique group. The support you recieve and feedback can make a
difference between a slew of rejections and a slew of "maybes" and
acceptances.
Restoring Faith in the Markets
Reading publishing news is downright depressing right now. If you
frequent publishing industry websites and read about layoffs,
bankruptsies, and other economic-downturn news, maybe it's time to
take a break. There are plenty of smaller venues out there that
aren't "newsworthy..." I.e., there are actually new websites
launching with the help of loans and start-up funds. For some reason,
these sites don't make the news. (They probably don't go with the
popular themes of today!) Small businesses are also stepping up to
fill niches when the "big buys" close shop.
Seek out new websites and send them a congratulations email. Ask them
about their current -- and future -- freelance needs. Explain your
services and how your work can improve their chances of survival.
You can find newly-launched ventures through press release websites
such as prweb.com and www.internetnewsbureau.com. Sign
up to get new press releases in your email every day.
Seek out new job boards and writing newsletters to get fresh
opportunities in your email every week. Yahoo groups also has a huge
assortment of writing job newsletters.
Buy a yearly "Markets" book from Writer's Digest Books or another
publisher. They list thousands of markets in hundreds of niches and
industries that always have needs for freelance articles.
Apply quickly. Keep a writing resume up-to-date and a file of your
best writing clips on hand.
Restoring Faith in your Relationship
If you feel like the writing life has let you down, it's time to get
reacquainted with it. Try writing for the love of it; if you write
technical manuals try crafting a poem. If you write fiction try
writing a real-life essay.
Re-commit to making a living. Get a ritual going -- Set a specific
schedule to write and a specific schedule to market yourself. Drink a
rewarding cup of coffee or tea at the beginning of your day. Spend a
few hours applying for jobs and gigs and THEN write. The writing is
your reward for the hard work. Write an assignment or write what you
love. But write, no matter what!
Start a newsletter dedicated to your passion and write for the love
of it. This is extremely rewarding if you're having trouble getting
published lately -- you develop an audience and establish a reading
base. You'll have clips every week and writing that you'll feel
compelled to do!
Take a class at your local community college. Most of these classes
nowadays are in the workshop format -- you'll have to do assignments
and face critiques as well as encouragement. Most of all, you'll be
exposed to new writers and experienced writers with a common goal;
writing for the love of it.
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About the Writer: Melissa Brewer is a freelance writer
specializing in online content. She writes articles, tutorials,
and online training materials for corporate and small business clients. Email: mysmy@home.com.
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